KoçZer

Logo Design, Brand Identity, Campaign

Koç Holding is the largest industrial conglomerate in Turkey, and the only company in Turkey to be listed on the Fortune Global 500 as of 2023. And KoçZer is a Koç Group Company, an expert in strategic procurement and sourcing management.

I teamed up with FCB ArtGroup for this creative project and we designed a brand new look for KoçZer. Since KoçZer is a supply chain manager, his focus is always on dialogue with his customers. The logo idea came from this dialogue. While designing the corporate identity, this dialague was on the focus.

KoçZer's online supply chain platform ZerGO and KoçZer's shopping card ZerCARD logos are also redesigned as sub brands.

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